About
Why LivStrong?
Our products have been scientifically engineered to deliver complete nutrition combining slow-release carbohydrates, plant-based protein, healthy fats, essential vitamins and minerals and prebiotics.
For over 40 years, LivStrong has been the preferred and trusted brand of choice by healthcare professionals in Taiwan.
- Used by over 90% of hospitals and nursing institutions in Taiwan
- Specifically developed for Asian physiology suitable for unique metabolic and caloric requirements of Asian bodies
- Nutritec Enjoy Corporation now Efione offers the most comprehensive suite of products for health, medical, sports and dietary requirements
Our company
Founded in 2016, our company is the trusted Philippines partner of leading health and wellness products worldwide.
The founders have travelled the globe and worked for multinational companies, in banking, consulting, healthcare and retail. Now raising small children and living with elderly parents, they've come to realize there is a wide gap in nutritionals, health and wellness products in the country.
Our goal is to bring the best of breed products and services to discerning Filipino consumers without the baggage of big, global HQ calling the shots. We are nimble, agile and local.
We operate virtually to keep our operating costs down so we can pass these savings to our partners and consumers.
Our story
My father was diagnosed with Type 2 diabetes in the 1990s. He was just in his 40s. Back then, most people didn't pay attention to annual physical check-ups. Our family came from modest background so this diagnosis was a shock and turned our world upside down. Information was not easy to come by back in the days (no internet) and hence we had to gradually figure out how to best manage this chronic illness. We had relatives buy glucometers from USA. My dad also had to fine tune the dosage of medication he was provided and manage his blood glucose levels (he brings a snack with him all the time). What spooked me and my siblings was the fact that we can easily catch this illness too if we aren't careful.
It was during this time that we as a family collectively decided to live healthy and focus on better nutrition. We started planning meals, going for quality food and fresh ingredients, paying attention to portion sizes and cutting out junk. Most of the specialized nutrition formulas available in the market were too sweet, very expensive and imported.
Fast forward to a few years ago. I got in touch with my classmate from MIT who owned a nutrition company in Taiwan. We tried the product and boy did we like it. The product was more suitable for Asian physiology, did not have an overpowering flavor, was not too sweet. My dad, who previously was constipated, also felt better taking the product. So we thought, why not bring this to Philippines?
What started as gift giving to relatives and friends became a thriving business. We are pleased with the positive impact and lives we have helped to enrich and improve over the years and are committed to excellence and customer satisfaction.
Partnership with Efione
In 2020, our company entered into an exclusive partnership with Nutritec Enjoy Corporation ("Efione") to bring their best selling products to the Philippines. With over 40 years of nutritional excellence in serving Taiwan consumers, Efione is now finally available in the Philippines!